If you are running a small business and having to be a jack of all trades, then there is some good news about marketing. It isn’t rocket science. Marketing is mostly common sense. The thing experienced marketeers have over you is, well, experience. Fortunately there are enough marketing types who like to write that it is easy to tap into some of that experience for free.
Warning, as we have all learned from the Internet, hopefully, just because something is written down doesn’t make it true.
Marketing is a blend of mathematics and art. Mathematics to log, track and analyse marketing activities and collected data. Art in the creation of messaging and advertising that draws in prospects. So now I have told you that instead of being a rocket scientist, you have to be a mathematician and artist. Sorry.
Small business marketing has to be done on a budget and by people who have others thing that form part of their ‘day job.’ So here are some marketing ideas that can be done quickly and easily by anyone, even a professional marketer.
- Cheating – There is a huge probability that your business is part of an existing and well served market. This gives you the chance to look at all your competitors and learn from what they are doing.
- Internet marketing – making use of the Internet is an easy thing to do. Getting onto page one of a search engine query is much harder, but you can make sure you are listed in the various business directories. You can also give yourself the best chance of being found by prospects without spending a fortune on pay-per-click advertising.
- Raising local awareness if you are a regional business. If you serve a local community of consumers or businesses, then there are ways to reach out to them, even on a tight budget.
- Tactics for free publicity
Copywrite Ink would love to help. We are not part of the free marketing you can find if you put in the time but we are very good at what we do.
Get in touch to discuss your needs and find out how we can help boost your market presence.